In B2B, you don't sell to a contact. You build a relationship.
One company, several people, months of decision-making, then years of working together. Lemnio keeps the context together and brings the next step back before the relationship goes cold.
One company. Several people. Several stories.
More than one person decides
Procurement cares about price, engineers about the solution, owners about trust. You need to know who is who.
Decisions take time
Months can pass between first contact and an order. Silence is not the same as no.
The signature isn't the end
Service, another project, a renewal or a referral often comes after the first deal.
A follow-up needs a reason
A date alone is not enough. You need to know why to reach out and where the conversation stopped.
A pipeline, or long-term memory?
| Typical CRM view | Lemnio | |
|---|---|---|
| Center of the system | Deal | Company, people and relationship |
| After signature | Deal closes | History continues |
| Quiet periods | Aging deal in pipeline | Reminder at the right time |
| Pipeline | Main workspace | Available view when you need it |
For B2B where a relationship is worth more than one deal.
Machines and technology
Long decisions, capital investment and returning customers.
Service businesses
Contracts, renewals and recurring work.
Maintenance and inspections
Dates, history and repeat business.
Questions worth asking.
Is Lemnio only for B2B?+
No. It is most useful where you return to the same customers and the relationship lasts longer than one quick sale.
Does Lemnio have a pipeline?+
Yes. The pipeline is available as a view, but the whole CRM is not built around it.
Can we start with our own data?+
Yes. You can import contacts from CSV, and the free plan includes up to 100 companies and 200 contacts with no time limit.
Can we take our data out again?+
Yes. Export is available at any time.
B2B relationships have a long memory. Yours should too.
Start for free with real customers. No credit card.