Inspections and maintenance: whoever calls first wins the job
In the business of regular inspections, jobs aren't sold — they're reminded. Why the customer won't call on their own, where the diary runs out — and a three-field system that pays.
A business built on regular inspections and maintenance has one peculiarity: jobs aren't sold, jobs are reminded. A boiler needs servicing every year, a chimney an inspection, a lift a safety check. The question isn't whether, but who calls first.
Why the customer won't call first
The customer doesn't think about the inspection — it isn't their job. They remember only when something stops working, or when someone else calls them. Every year you don't get in touch is an open window for the competition — and whoever does a customer's inspection once will most likely do the next one too. Losing a single call isn't the loss of one job, but of a whole string of them.
Why a diary or your head can't handle it
Up to fifty customers you can manage it with paper and memory. Then comes the problem of scale: hundreds of customers, different cycles (yearly, half-yearly, seasonal), different equipment at a single customer — and one person carrying it all in their head. One illness, holiday or departure, and the company's whole calendar is gone.
A three-field system
The good news: a system for this business is simple. For each customer you need three things: who they are and where to find them, what you last did there (and what you noticed — the pump is nearing the end of its life), and when the next visit is due. Then the system has to do just one thing: get in touch, in good time, on its own.
The call that sells itself
"Hello, your boiler inspection expires in a month — shall I book you in for the same slot as last year?" The customer feels looked after, you have the job, and the whole call took a minute. This isn't selling. It's memory that earns.
You can build the three-field system even in a spreadsheet — it just won't speak up on its own. How Lemnio watches those three fields is on the page for maintenance and inspections — and you can try it free. Questions: [email protected].
